Apple iTunes Pass Rolls-Out to US, UK and Other Countries

Apple on Wednesday has launched iTunes Pass for more regions after first debuting the service in Japan on Monday. Along with Germany, the US, and the UK, users of Australia, Spain, Canada and the Netherlands are also reporting the availability for their regions. The service isn't available  India as yet.
Apple has also noted that "iTunes Pass is not available in Brazil, China and Turkey" as of now. The iTunes Pass is compatible for devices running iOS 6 or higher. From the terms and conditions for (non-refundable, no resale) iTunes Gift Cards, iTunes Gifts, and iTunes Pass, a user must be atleast 13 years old along with a valid iTunes account, and it can be used only in the country in which they are purchased.
"Now you can add money directly to your iTunes or App Store account with iTunes Pass. To get iTunes Pass, go to the iTunes Store on your iOS device, scroll down, and tap the Redeem button. Then go in to any Apple Retail Store and let a Specialist know you want to add credit to your account. Open iTunes Pass in Passbook, and have the Specialist scan it and accept your payment. Your balance will be updated and can be used immediately," notes Apple on its website.
The iTunes Pass service by Apple essentially helps customers who use iTunes gift cards to purchase things on the iTunes Store, App Store and iBooks Store. In order to use new iTunes Pass, customers can add it in the existing Passbook app in iOS. Previously, users could already fill up their Kids account credit using physical gift cards purchased from brick-and-mortar Apple stores or by setting up an iTunes allowance for their kids.

Zynga Lowers 2014 Forecast as Losses Widen

Zynga said Thursday it wants to perform better, as the social games firm reported losses widened and revenues sank in the past quarter, sending its share price tumbling.
The loss for the past quarter deepened to $62.5 million, compared with a deficit of $15.8 million in the same period a year ago.
Revenues dropped sharply to $153 million in the three months ending June 30, from $230 million a year earlier.
"While our quarterly financial results were in line with our guidance range, we aspire to do better and improve execution across our business," chief executive Don Mattrick said in a statement.
"We are purposefully competing, and while we would like to be further along, we believe we are making the right decisions to grow our business and unlock long-term shareholder value."
Shares in Zynga tumbled nearly eight percent to $2.69 in electronic trades after the news, reflecting investor disappointment.
Zynga also lowered its outlook for 2014 "primarily to reflect the delayed launch of new games and features," according to its earnings statement.
The company rose to stardom by tailoring games for Facebook, but has struggled as the two firms have grown apart and Zynga seeks new sources of revenues.
The San Francisco company announced it is launching a new line of sports games under the brand "Zynga Sports 365."
Zynga said it signed a licensing deal with the National Football League and NFL Players Inc. to use real NFL teams and athletes, "creating an authentic team manager football experience that can be enjoyed anytime, anywhere."
The company also signed a multi-year partnership with Tiger Woods for golf-themed games expected to debut on mobile devices in 2015.
And Zynga announced a deal with Warner Bros. Interactive Entertainment to license the Looney Tunes brand for mobile games expected to be launched later this year.
"We continue to make significant investments in the highest potential areas of our future pipeline," Mattrick said.
"We are further diversifying our product portfolio in order to reach more consumers and widen our demographic across more entertainment genres."

 
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